I keep hearing coaches say that business owners don’t need a website to grow their business online.

They’re wrong.

If you are looking for sustainable growth, want to stop acting as if you work for Instagram, and want your business to attract your ideal clients while you enjoy your kids, go on vacation, or do client work, then you need a website.

The truth is, Instagram is not a marketing or sales strategy. You don’t own the platform, it can be shut down at any time, and your content has an extremely short lifespan.

A website is yours forever.

Let’s dig into what your website is used for and how a website can accelerate your business growth.

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AuthorAmanda Washburn

Cake + writing? I mean, could it get any better? Betsy was so fun to work with - she is a visionary in the world of wedding cakes and makes the most delicious cupcakes. Helping her craft the messaging that would lead her ideal clients through her website was an absolute joy.

And as happy as cake makes me, testimonials like hers make me even happier. Here's what she had to say about working together.

"Amanda was absolutely wonderful to work with. When I decided I wanted to redo my bakery website, I had no idea where to start. Amanda was the answer!

How you ever wondered why it’s so hard to write for your business?

You live and breathe your work. It’s your passion, it’s your hobby, it’s what fills up your cup when everything else seems to be falling apart.

You know the ins and outs of it - the good parts - the bad parts - and you absolutely know who your ideal customer is and what they need.

Shouldn’t you be the PERFECT person to write the copy on your website and your marketing materials?

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AuthorAmanda Washburn

Writing is hard. Writing for your website is tortuous. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Earlier this week, we talked about WHY it’s hard to write website copy for your business. There are SO. MANY. REASONS. And yes, one of the ways to make writing for your website easier is to hire a copywriter (hello, hi, it’s me;) ). But you know what? You can also DIY your website copy. You can (and will) get better the more you write.

Does staring at a blank page, knowing you need to write, give you a pit in your stomach? 🙋🏻‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In a poll last week, most of you said that getting started is the hardest part of writing website copy. ⠀⠀⠀⠀⠀
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For some reason, we can talk endlessly about what we do and how we are changing the lives of our customers, but when it’s time to sit down and write about it, we have nothing left to say.

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AuthorAmanda Washburn

3 years. How exactly does one reintroduce themselves after disappearing for three YEARS? I’m fairly certain there aren’t any tips or tricks on this one because it’s probably not recommended to leave in the first place. So, this may be bumpy, but let’s do it anyway! 🙌🏻

Hi, my long-lost friend! I’m Amanda Washburn - owner and writer behind Rough Draft Solutions. For the last three years, I’ve been a stay-at-home mom focused on raising my two sweet rambunctious little boys with my husband Nate. We live on four acres 30-minutes outside of Lansing, Michigan, and we thoroughly enjoy keeping life simple.

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AuthorAmanda Washburn