Our Approach

Breaking through the noise and communicating with your customers in a meaningful way is hard. 

Rough Draft Solutions will help position your business to solve your customers' problems and add value to their lives. We provide strategy, writing, and editing services for businesses who need help with their websites, blogs, newsletters, and brochures.  

Whether your content is outdated or if you're starting from scratch, we will get your story on paper. Our customers lean on us as their copywriters, ghostwriters, and key questioners. We dig deep to understand your business goals and the needs of your customers so we can create content that is clear, concise, and compelling.

The key to our approach is helping you break through traditional marketing practices to focus instead on the interests and needs of your customers. Whether you have no idea where to start or if you are well on your way, Rough Draft Solutions is ready to jump in, equipped with fresh ideas and constructive edits. 

Why Content Marketing?

Communication is king, and many companies are failing at it. Countless small businesses do not have a marketing or communication department. As a result, most of these companies are not strategically building relationships with their customers through value-based communication. That's where content marketing comes in. 

Content marketing is defined by the Content Marketing Institute as “the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” 

Today’s businesses have primarily been taught how to talk about themselves - focusing on telling their customers about their products and services and their differentiators. Content marketing differs from traditional marketing in that it pushes business owners to refocus on their customers’ needs and interests in an effort to be a resource to their audience.

Our team takes pride in helping businesses approach content marketing and determine the best path for engagement. We believe that powerful communication will enrich any business. We are confident that the business world will benefit from companies focusing more on the needs of their customers instead of the widgets they want to sell.