Do you struggle with writing captivating content in a timely manner?

I recently asked my Instagram community to share what they struggle with most when it comes to writing. The challenges they shared were all too common and ones I witness business owners fighting every day.

One day the struggle is not being able to think of anything to write, other days it’s spending way too much time editing. Some of these struggles, especially when experienced over and over again, make us feel like writing content isn’t worth it. But it is.

Your website is the face of your company.

You may have heard that before, but it’s worth repeating. Your website is often the first place people go when they want to learn about what you do and how you can help them. And while it’s important for your website to look appealing, the words on each page will determine if it works effectively for your business or not.

The truth is, website content is often an afterthought. When building a website for your business, your first thought was probably about how you wanted it to look. Don’t get me wrong! A well-designed website is imperative, but your content is what’s going to cause people to take action.

What’s your home page saying about you? As the most viewed page on your website, your homepage should leave your audience intrigued and informed. What they should not be is bored, confused, or unsatisfied. If you don’t capture your current and potential customers’ attention quickly, they will leave. Seems like common knowledge, and yet, we come across poorly executed homepages every day!

What you include on your homepage sends your audience a message about what you think is most important for them to know, your approach to customer relationships, and why they should do business with you. Your homepage should direct your audience to where they should go next on your website and how they can get more information.

Your homepage is your 24/7 sales tool. Don’t screw it up.

If you published a powerful piece of content without your name on it, would your customers know it is from you? If you're not sure, you've got some work to do.

One of the most important things you can do when it comes to marketing is to create a business voice that stands out and is easy to connect with.  Remember, we've gotten away from just selling our products through content and are now focused on producing value and telling stories. To do this effectively you must create a style and tone for your business that can be used across all platforms and documents.

Remember, your customers probably won’t acknowledge that you have a set style in place because they will be too caught up in effortlessly reading your content (and that is what you want!). And often, if they do notice your writing style and tone it's when something is off and your cadence/approach/perspective doesn't match what they are familiar with. 

Let's dig into why you need to establish your business voice (more specifically, your writing style and tone) sooner than later and lay out exactly how you're going to do that. 

Content developers and website designers go hand-in-hand. Whether your website designer is building you a brand new website, or if you’re going through a website refresh, it’s important that your website tells your story. So what does your web designer really want from you? Content.

When it comes to website content, we’re talking more than simply text and pictures. For Klimb Creative, we want to know the nitty gritty details so we know how to build and structure your website. Here are a few basic elements we want to know:

The purpose of your business’s website is to provide your customers with information about your company’s products, services, and brand, but is that all it should be doing? Your website has the power to entertain, educate, and delight your customers. Your business may be open 9 to 5, but your website is available to the public 24/7. Are you confident it is working for you? The key to ensuring your potential customers understand how you can help them and are interested enough to contact relies on one simple thing. Your website content.

Today we will explore how to write engaging website content that will captivate your customers and impact your business in a positive way.