If you published a powerful piece of content without your name on it, would your customers know it is from you? If you're not sure, you've got some work to do.
One of the most important things you can do when it comes to marketing is to create a business voice that stands out and is easy to connect with. Remember, we've gotten away from just selling our products through content and are now focused on producing value and telling stories. To do this effectively you must create a style and tone for your business that can be used across all platforms and documents.
Remember, your customers probably won’t acknowledge that you have a set style in place because they will be too caught up in effortlessly reading your content (and that is what you want!). And often, if they do notice your writing style and tone it's when something is off and your cadence/approach/perspective doesn't match what they are familiar with.
Let's dig into why you need to establish your business voice (more specifically, your writing style and tone) sooner than later and lay out exactly how you're going to do that.