The thing is, blogging takes a lot of time, brainpower, and creativity. Those resources are in high demand as a small business owner, and frankly, I don’t want you to waste them! When you think about your blog, are you doing it just because you feel like you have to? Or do you have a clear strategy that guides you on what you need to do to make your blog work for you and boost your business?
As you read through this blog post, take an honest look at your blog. Ask yourself what you could be doing to leverage your blog to leverage your business. Not only will it help you get a better ROI, but it will help you serve your customers more effectively!
A photo may be worth a thousand words, but what happens when it’s paired with a well thought out caption? Now that’s where the magic happens.
Instagram captions can be a time-suck. You finally perfected your photo and are now staring at a white box wondering what in the world to say. You frantically head to Pinterest searching for an idea, a clever phrase, or a witty quote. Maybe you type a few words, but then immediately erase it because it’s not creative enough, cheeky, or genuine. Next thing you know, a half hour goes by, and you have to move on to the next thing on your endless to-do list without even posting a photo! Ugh.
I have a confession to make that I am totally embarrassed to admit.
I haven’t written a blog post for Rough Draft Solutions since December. How in the world did I let that happen? As a content writer, this gives me a big dose of guilt. What kind of professional writer am I if I can’t even keep up with my own blog?
Well, the thing is, I allowed myself to indulge in a break over the holidays and didn’t have a plan for getting started again. And before I knew it, the weeks were slipping by, and I still didn’t have a plan. I didn’t feel inspired, and frankly, I felt like I was too busy with client work. While all of this may have been true, it didn’t have to result in me neglecting my blog for four months!
Your business can’t do it all. You may want to offer all the services your customers are looking for, but that’s not the best plan for you or them. What ends up happening is that you offer mediocre services you don’t love providing.
Instead of trying to offer everything, consider refining your one area of expertise and partnering with other companies that specialize in the other services your customers need.
A couple of weeks ago, the Michigan Business Rap had me on their Lunch Break radio program. I thoroughly enjoyed meeting local business professionals and sharing my insight on content marketing! The other participants couldn’t have been more welcoming and gracious.
So what is the Michigan Business Rap? According to their website, “Michigan Business Rap is a daily radio show hosted by Michael Patrick Shiels and Tony Cuthbert. Every weekday afternoon from 12-1 p.m. on The Team 92.1 FM the show is live. The hosts engage a panel of local business experts in a roundtable discussion, which is designed to break down hot topics and timely news stories from the perspective of business owners. The show opens the microphone to the business community, resulting in informative, interactive and entertaining discussions.”
You may have heard that before, but it’s worth repeating. Your website is often the first place people go when they want to learn about what you do and how you can help them. And while it’s important for your website to look appealing, the words on each page will determine if it works effectively for your business or not.
The truth is, website content is often an afterthought. When building a website for your business, your first thought was probably about how you wanted it to look. Don’t get me wrong! A well-designed website is imperative, but your content is what’s going to cause people to take action.
By now, as a business owner, you’re probably well aware of the benefits of blogging. But do you realize the harm you may be doing by NOT posting consistently?
The thing is, humans are creatures of habit. We like to have routines. We want to know that the businesses we choose to work with will deliver on their promises consistently. And frankly, grabbing the attention of your readers is hard enough. If you succeed in capturing their interest, you better not push them away by only posting interesting content once in a blue moon.
If you blog every week for a month, and then disappear for six weeks, your customers are going to wonder what happened. If you post sporadically, your customers won’t make it a habit to check your blog every week. You want to make sure you deliver content to them when they are looking for it! You want your readers to get used to coming to your blog every Wednesday, or whichever day you post!
While I’ve been an Instagram-addict for well over three years, I just began using it for business in August. As an Instagram-for-business-rookie, I’ve learned a lot in a short period of time.
Last week I participated in my first “Instagram Challenge.” If you don’t know what that is, don’t worry. I felt the same way when I decided to participate in The Rising Tide Society’s challenge, but thanks to their helpful guide, I knew what to do and quickly started seeing traction.
I want to share a bit of my experience and encourage you to join in on the next Instagram challenge you come across!
Starting a company from scratch isn’t easy. Trust me, I’ve been there.
When you first begin, it can be frustrating. You don’t have the money to create big, extravagant advertisements or campaigns to get people’s attention. You don’t have the online presence with your website or social media to direct prospective clients to your company. You don’t have the help of a full-time marketing staff. But there are still affordable things you can do to raise awareness about your business!
Business owners are some of the busiest people in the world. It’s no secret that you’re juggling a million things. Often, writing content for your website, blog, newsletter, and social media platforms probably isn’t high on your priority list. But if you’ve been around here very long, you know how vital content is in enriching your customer's experience.
The truth is, as business owners, we have the tendency to put too much on ourselves. This isn’t because we don’t trust our staff or don’t know how to prioritize. It’s because we want to do the best we can for our business. But if you’re anything like me, you need to remember you can’t possibly do it all and it is okay to get help.