While you may not want to accept the fact that your brochures are a bit boring and ugly, don’t be too discouraged. You don’t need to be a professional designer in order to create a polished piece. However, before you go all DIY crazy, there are 5 major mistakes you need to avoid.
Many business owners want to showcase the products or services their company offers, but aren’t sure how. When you have a variety of offerings, it’s easy to create brochures that have too much information and are not that enticing. What you need is a marketing piece that is focused, easy-to-read, and compelling.
Your business needs a one-sheet (or a series of them!).
Keep reading to find out what exactly a one-sheet is, get the ultimate one-sheet checklist, and learn how you can use this tool productively for your business.
Calling your brochures boring and ugly may be a little harsh, but it is the wake-up call that many of us need. Today, more than ever, it is important to have brochures that not only inform your potential customers of how you can help them but are also pretty to look at!
The problem is that revamping your brochure or even more daunting, an entire series of brochures, requires time, effort, and money. Three things that often run in short supply! Here are a few of our favorite tips to share with our clients on how to take your brochure from snooze-fest to a stimulating pamphlet your customers will actually read (and enjoy!).