If you’re putting in the effort to blog for your business, you probably have an idea of how important Search Engine Optimization (SEO) is. This is what allows your beautiful blog to actually be seen and read! But do you know how to optimize your content while still being authentic? 

Whether you have been creating engaging content and are well on your way to being a blogging master or are just getting started on your blogging endeavors, it's time to dig a bit deeper. 

While you may not want to accept the fact that your brochures are a bit boring and ugly, don’t be too discouraged. You don’t need to be a professional designer in order to create a polished piece. However, before you go all DIY crazy, there are 5 major mistakes you need to avoid.

Building an effective social media strategy is far from a cakewalk. When you’re challenged to navigate confusing algorithms and develop engaging content, you’d be crazy trying to tackle it alone. You need someone (or something!) to keep you accountable, to make you look good, and to keep you on track.

Here is a list of tools to help you build your team and begin streamlining your social strategy.

As a social media manager, my creative work is subject to be judged by an entire online community who will either love it, ignore it, or reject it (I’m stiiiill trying to decide which of the last two is worse). Being emotionally attached to my work, I became increasingly discouraged when carefully thought-out posts performed poorly. However, taking this rejection personally wasn’t doing much to advance my strategy, and over time I’ve come to no longer fear flopped posts and failed strategies.  

Here’s why:

This past week, we had the opportunity to sit down with Cooper Spaulding, the owner and operator of film production company, Cold Box Films. His company writes, films, and produces high-quality videos for the small business market primarily in the greater Lansing area.

During our conversation, we discussed why videos are an essential component to successful businesses and how they can help companies flourish. Check out all of the helpful insight Cooper shared with us!

You may or may not be familiar with content marketing, but it is high time that you get to know it a little better.

In a world where we are inundated with advertisements, emails and social media updates every waking minute of our day, it is hard to imagine how businesses can successfully connect with their customers in a meaningful way.

I will be honest, even in my profession, I find myself ignoring the many corporate email newsletters and social media promotions I see. There are, however, posts that I take the time to read and pay attention to - and you know what they have in common?

As promised, I am trying to add some more personality to this little website of mine - and what better way to do it than a video? :) This Monday I met up with Cooper Spaulding from Cold Box Films in Okemos, MI. It was a chilly morning, but the sun was perfect and after scoping out a few locations, we found the perfect place.

I will admit, I was a little nervous about how I would act once there was a camera in my face. (Why is it that we make such weird facial expressions and come up with strange phrases as soon as the record button has been pressed?) After a few encouraging words from Cooper and a couple takes, we called it a wrap! Honestly, the entire filming process only took 30 minutes! And because Cold Box Films is so awesome, I had the video the same day!

I know we are well into the year, but I thought this video was a neat look into the current trends and what is to come in 2015. Often it is a challenge to keep up with all of the social media trends and demands, but I don't think small business can get away from it. This video was created by InfoGraphicsDesign. What are your thoughts on these trends? What are you doing to stay active on social media?