If you’re putting in the effort to blog for your business, you probably have an idea of how important Search Engine Optimization (SEO) is. This is what allows your beautiful blog to actually be seen and read! But do you know how to optimize your content while still being authentic? 

Whether you have been creating engaging content and are well on your way to being a blogging master or are just getting started on your blogging endeavors, it's time to dig a bit deeper. 

Content developers and website designers go hand-in-hand. Whether your website designer is building you a brand new website, or if you’re going through a website refresh, it’s important that your website tells your story. So what does your web designer really want from you? Content.

When it comes to website content, we’re talking more than simply text and pictures. For Klimb Creative, we want to know the nitty gritty details so we know how to build and structure your website. Here are a few basic elements we want to know:

Building an effective social media strategy is far from a cakewalk. When you’re challenged to navigate confusing algorithms and develop engaging content, you’d be crazy trying to tackle it alone. You need someone (or something!) to keep you accountable, to make you look good, and to keep you on track.

Here is a list of tools to help you build your team and begin streamlining your social strategy.

This past week, we had the opportunity to sit down with Cooper Spaulding, the owner and operator of film production company, Cold Box Films. His company writes, films, and produces high-quality videos for the small business market primarily in the greater Lansing area.

During our conversation, we discussed why videos are an essential component to successful businesses and how they can help companies flourish. Check out all of the helpful insight Cooper shared with us!

As promised, I am trying to add some more personality to this little website of mine - and what better way to do it than a video? :) This Monday I met up with Cooper Spaulding from Cold Box Films in Okemos, MI. It was a chilly morning, but the sun was perfect and after scoping out a few locations, we found the perfect place.

I will admit, I was a little nervous about how I would act once there was a camera in my face. (Why is it that we make such weird facial expressions and come up with strange phrases as soon as the record button has been pressed?) After a few encouraging words from Cooper and a couple takes, we called it a wrap! Honestly, the entire filming process only took 30 minutes! And because Cold Box Films is so awesome, I had the video the same day!

Technology is a wonderful, beautiful and very useful element of our everyday lives. It is also completely consuming and addictive. Up until a year ago I defiantly held out on buying a smart phone. My husband and I were actually proud to still have "dumb phones." We felt empowered to simply enjoy the moment we were in and to abstain from having to take a picture of even the most mundane dinners. We didn't understand the world of hashtags and we reveled in the freedom that we experienced from our jobs. I often thought, "No, I will not be checking my email every five minutes when I am away from the office, thank you very much." We may have even been a little (or in my case, very) judgmental of the people playing Candy Crush at the dinner table or texting while with friends.