While incorporating video into our social strategy has been a major plus, it has been a learning process. There’s nothing like a significant spike in audience engagement to tell you you’re on the right track - or that you’ve been missing the boat in the past. Don’t get me wrong, we are pleased with our results! Our organic audience reach skyrocketed to over 5,000, and our engagement levels were the highest they’ve ever been organically. For a company page with a little over 200 likes, I’d say that’s pretty decent!

But like any new communication strategy, there are a few things we wish we would have done differently. So we’re spilling the beans on what we’ve learned from using video on Facebook in hopes that you can pick up some tips and avoid some of our rookie mistakes. 

The first blog post in our Pinterest for Business Series, “Why Your Business Needs to Be on Pinterest,” discussed the two major reasons why Pinterest is beneficial for your business:

#1 It generates sales                         

#2 It drives traffic to your website

While our hope is that our first post inspired you to create an account for your business, you may be scratching your head as to what to do next. How should you brand your page? How do you gain a steady following? Which resources can help you create eye-catching pins? And most importantly, what is the secret to creating a successful Pinterest page for your business?

I know we are well into the year, but I thought this video was a neat look into the current trends and what is to come in 2015. Often it is a challenge to keep up with all of the social media trends and demands, but I don't think small business can get away from it. This video was created by InfoGraphicsDesign. What are your thoughts on these trends? What are you doing to stay active on social media?