Your business can’t do it all. You may want to offer all the services your customers are looking for, but that’s not the best plan for you or them. What ends up happening is that you offer mediocre services you don’t love providing.  

Instead of trying to offer everything, consider refining your one area of expertise and partnering with other companies that specialize in the other services your customers need.

While I’ve been an Instagram-addict for well over three years, I just began using it for business in August. As an Instagram-for-business-rookie, I’ve learned a lot in a short period of time.

Last week I participated in my first “Instagram Challenge.” If you don’t know what that is, don’t worry. I felt the same way when I decided to participate in The Rising Tide Society’s challenge, but thanks to their helpful guide, I knew what to do and quickly started seeing traction.

I want to share a bit of my experience and encourage you to join in on the next Instagram challenge you come across!

Before I get into the nitty gritty of this post, I have an important question for you.

Do you have a personal brand?

If you answered yes, great! Keep reading, I have included several powerful tools for you to ramp up your brand!

If you answered, no, I’ve got some earth-shattering news for you. You already have a brand, whether you know it or not. And if you aren’t actively managing it, your brand is most likely working against you, instead of for you. I know, I know. You don’t need one more thing to add to your to-do list. But trust me, personal branding needs to be on your list. If it isn’t, you could quickly lose control of your personal and professional identities and find yourself in the category of wishy-washy has-been.

By now, it is safe to assume that you know what LinkedIn is, but the question remains if you are using it correctly. When was the last time you updated your profile or sent a personalized message to a connection? Are you actively using your profile to highlight how you can add value to your network? Unlike Facebook, LinkedIn gurus tend to dress nicely and instead of posting photos of their pets, engage in conversation relevant to their profession.  Whether you’ve been on the site for a while, or you’re just starting out, here are several ways you can ensure to leave a positive impression and improve your profile now.

For some, networking simply comes naturally while for others it’s a necessary evil. While we can agree that creating meaningful connections with others is vital to business, it doesn’t excuse the fact that it’s not always easy. Which begs the question: What about networking makes it scary? And how can we get over the fear of networking?

The answer to the first question is simple, networking makes us vulnerable. It forces us to put ourselves out there. And I mean really out there. But we need to remind ourselves that everyone networking has a common goal - to make quality connections to grow their business. And most of them are just as nervous as you! As you meet more people you will find that the reward of the relationships you’re creating greatly outweigh the fears associated with networking.

The second question – how can you get over the fear of networking - deserves most of our focus. Here are six tips that I have personally learned and used in the past two years to help boost my confidence and start building meaningful business relationships.

AuthorAmanda Washburn
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Opportunities come from places that you least expect them. Professional relationships are one of the many elements that influence how you come across these opportunities. There are many different tips out there that explain how to maintain these relationships, but we know networking is a definite path that can lead you to creating those great connections.  Several people have mixed feelings about networking, but fear not! Networking doesn't have to be as scary as you might make it out to be. 

Today we will provide you with 5 unique networking tips that can take your connections to the next level.