Recently, I've heard a few people say email is dead. They are wrong.
Even in the world of overflowing inboxes, it is still worth your time to reach out to your customers through email.
Email campaigns are an effective way to provide value, connect with your customers, and share more about your business. With an email campaign, you are sending out marketing content on a specific schedule with the intention of increasing your customer’s awareness, trust, and interest in your business.