Does your business send a newsletter to its customers? Or have you been thinking about starting a newsletter but don’t know where to begin? The debate of whether to send a newsletter or not is a common one.
The biggest challenge is the thought of writing something your customers may or may not read. No one wants to “waste time” on something that isn’t guaranteed to be profitable. And while many companies are doing newsletters completely wrong, there are a few things you can do to improve the readability of your content and utilize a newsletter to your business’s advantage.