While incorporating video into our social strategy has been a major plus, it has been a learning process. There’s nothing like a significant spike in audience engagement to tell you you’re on the right track - or that you’ve been missing the boat in the past. Don’t get me wrong, we are pleased with our results! Our organic audience reach skyrocketed to over 5,000, and our engagement levels were the highest they’ve ever been organically. For a company page with a little over 200 likes, I’d say that’s pretty decent!

But like any new communication strategy, there are a few things we wish we would have done differently. So we’re spilling the beans on what we’ve learned from using video on Facebook in hopes that you can pick up some tips and avoid some of our rookie mistakes.