Do you ever wish you could hire someone to write blog posts for your business and still get the credit?
Kind of feels like cheating on a test, right? Thankfully, it’s not. In fact, it is a recommended practice that will not only save you time but provide value to your customers.
A ghostwriter is someone who will take on your tone, style and persona and use it to write content for you, under your name. Not all successful small business owners are skilled writers, nor do they have an abundance of extra time. A ghostwriter can write your blog posts and newsletters, giving you the freedom to focus on the work you love and need to do.
The goal is not to trick your audience or to be inauthentic. Ghostwriters are hired to tap into your knowledge and passion to create quality content that engages and informs your audience while growing your business.
Why You Should Hire a Ghostwriter:
1. They will save you time
Does it feel like you’re constantly behind? As a small business owner, you’re often going from one project to the next, balancing networking, training your staff, and you know, running a business. Whether you like writing for your business or not, there is often simply not enough time. (That’s coming from the copywriter/ghostwriter who is literally writing this post at the last minute. – Client work comes first!)
And frankly, as much we belabor writing our own content, sometimes it’s not the best use of our time. For example, if you’re a surgeon, I don’t really want you to be spending your time writing a blog post to answer my questions when you should be saving lives!
Ghostwriters can be tasked with everything from brainstorming blog post topics, to researching keywords, to actually publishing the content they wrote. Yes, we highly encourage you to take the time to answer questions and review their work to add more of your personality to the content, but the ghostwriter can do the heavy lifting.
Instead of writing, editing, and rereading, you can simply review the content once. This doesn’t mean that you won’t ever be able to write your own content, but ghostwriters can help fill in the gaps and make sure you are providing consistent value to your customers!
2. They are paid to be creative and capture your expertise
At the end of a long day, the last thing you want to do is write for your business. This is usually when your mind is exhausted and consumed with the things you didn’t complete for the day.
Being distracted and tired is not a good recipe for writing compelling content for your business.
Ghostwriters are paid to be creative. Their job is to capture your personality, ask the right questions to tap into your expertise, and then do additional research to provide the extra value your customers crave. A quality ghostwriter wants you to hire them again and of course, wants you to be happy with their work.
By trade, a ghostwriter should be a skilled writer. Given their experience, they will likely have an easier time coming up with a creative spin to make your content special.
3. They will help you produce content consistently
Something we’ve talked a lot about on this blog is the importance of creating content on a consistent basis. The last thing you want to do is send a weekly email campaign to your readers and then disappear for two months. If your blog readers are used to tuning in every Wednesday, you don’t want to disappoint them by not posting something without an explanation.
Ghostwriters can fill in the gaps and help make sure you maintain your content creation schedule. Maybe you can manage to write one blog post every two weeks, and a ghostwriter can fill in for the other weeks.
A ghostwriter should mirror and improve upon your writing style – they are not meant to write in a way that showcases their personality. The content should remain true to who you are, emulate how you interact with readers, and uphold your principles and points of view.
If you don’t want to hire a ghostwriter to produce 100% of your content, simply have them help you get ahead on your content calendar. That way, if a few weeks get overloaded, you can pull content from your library of material.
4. They are trained to keep your audience’s interests in mind
As business owners, we can sometimes get too focused on one specific topic that we really love to write about. We get so immersed and passionate about what we care about that we forget who we are writing for – our customers.
A ghostwriter is trained to write with the target audience in mind. They should ask you questions like “What is the goal of this post?” and “What do you want your audience to feel and do after they read this?”
Ghostwriters will also do a better job at limiting industry jargon. Most ghostwriters are not going to be solely trained in your industry and thus, will have to look up industry terms you reference. They are much more likely to dig a bit further to use terms that your customers are sure to understand.
5. They are familiar with SEO best practices
If you’re overlooking your content’s search engine optimization, you might as well not be writing. Most ghostwriters focused on writing content for the internet will have a good grasp of SEO best practices. They know how to balance writing for your audience AND search engines.
Ghostwriters can help keep your keywords focused and structure your content in a way that it is skimmable. Instead of just writing the text fast enough to get it published, they will think about things like how compelling the headline is, if the content is broken up with subheaders, and if links to additional resources are included.
A quality ghostwriter will have a set process that helps ensure you’ve got all of your bases covered to get your content found and read by your ideal audience.
6. They are flexible and on-demand
If you’re a small business owner, we’ve already covered that you are often too busy to produce content consistently. And even if you have a team of people who work for you, they probably aren’t sitting around bored.
A major benefit of hiring a ghostwriter is that they get paid by production. They can be flexible with their schedules and are often available on short notice. Of course, it’s always a good idea to give your writer as much notice as possible. Quality writing and research do take time!
Content creation is more and more important for small businesses. Your customers are looking for answers and if you want to stand out from the crowd, it’s important that you produce value-rich and compelling content. A ghostwriter may be the support you need to make your content creation strategy a reality.
So, if you're feeling a bit maxed-out with all of your responsibilities as a business owner, think about getting some help with your copywriting. Your business needs to produce valuable content for your customers on a consistent basis. Consider using a ghostwriter to help with your workload!
Have you hired a ghostwriter before? How did it go? Comment below!