As we work to provide insightful and informative content on our blog about different aspects of business and content marketing, we wanted to take a moment to share more about what goes on here at Rough Draft Solutions!
The focus of our business is creating content worth reading. We strive to empower businesses to communicate with their customers in an effective and authentic way. In today’s world, businesses are communicating with their customers through websites, blogs, and newsletters. The challenge is knowing how to produce content effectively, how to write professionally, and realistically, how to get it done!
There are many different routes a business can take to communicate with their customers, and we are here to help determine the best solution for each individual business. If a business isn’t quite sure which direction they should go with their content, we start by asking what’s working and what’s not, what are their goals, and how do they want to engage their customers? We then walk them through the process of content creation and editing.
In this post, we’d like to focus on a few of the services our team provides and the processes we use for enhancing content.
A key factor in helping businesses create content worth reading is knowing their goals. What do they want their customers to know when they finish reading the content? How do they want to engage customers? Once we know these objectives, we can identify marketing tactics that best suit these goals.
If their goal is to increase website traffic, a blog is a great solution. If they are trying to position themselves as a thoughtful leader and a resource, maybe it is best to do a blog and a newsletter. Our purpose is to work with businesses to identify their strengths, goals, and motives, and to learn about their customers: who they are and how they like to be communicated with.
As we begin our writing process, we must remember a significant element: research. At Rough Draft Solutions, we work with a broad variety of clients whether it be engineering firms, insurance companies, or website design agencies. In order to write the most insightful, accurate and authentic content we can, we must conduct a lot of research.
When the research is complete, we write content based on each individual business’s goals, their personality/tone and what they predict their customers are looking for. Of course, we also keep in mind the best practices for content writing. Check out our blog post, "6 Ways to Improve Your Content" to discover strategies we use in our writing process.
A blog is a website with frequently updated content about a specific keyword-oriented topic. Blogs direct more traffic to companies’ websites and give them a better opportunity to be found online through their original content. Blogs are a powerful component of any company’s marketing efforts because they allow businesses to cover various topics while targeting specific audiences on a more personal level. Blogs enable businesses to establish a distinct voice that speaks directly to their customers and helps them to build a connection, and ultimately, create trust.
Some businesses want their blogs to be upbeat and creative, while others want their blogs to be serious and informative. No matter which direction is taken, through a blog, customers can gain new perspectives on businesses through more detailed and personable content. In the end, the goal is to create content that potential customers are searching for and needing. A blog is a great way to connect someone who has a problem with the company that can provide the right solution!
A great way to keep customers interested and engaged in the business is through consistent communication. Sending out a newsletter on a regular basis to clients will keep them updated on what’s new and will also provide them with a reminder of the products and services that the business offers. Depending on each individual company’s goals, some may send out quarterly newsletters while others may send them out monthly. At Rough Draft Solutions, we help companies determine what type of newsletter content will provide customers with value and how frequently newsletters should be sent out. We also help create the templates (whether you are using Constant Contact, MailChimp, etc.) and actually write the content!
One place customers will surely be keen to check out is a company’s website! Having a company website provides customers with easier access to important business information. With a company website, customers can retrieve business information at any time and create a personal connection to the business. At Rough Draft Solutions, we help businesses update, refine, or recreate outdated website content. We strategize and create content that accurately matches each individual company’s personality and goals.
So there you have it! These are just some of our services. We would love to know what you think and if you have any questions. Of course, if you’re looking to create more authentic and engaging content, we would love to help you strategize!