We are so excited to share with you a wonderful article that was written about Rough Draft Solutions by Capital Gains. As a small business owner, it is fantastic to be supported by such a great organization. We hope you enjoy the article!
Rough Draft Solutions provides strategic writing and editing for small businesses
Originally published in Capital Gains on April 22, 2015
Amanda Washburn understands what a blank screen is all about. She's a writer.
Armed with that core knowledge, Washburn decided she would help others fill the void and fine-tune what they had started. So in January 2014, she filled her virtual red pens and sharpened her cyber pencils and set in motion a business that provides strategic writing, editing and marketing solutions for small businesses.
Rough Draft Solutions works with clients to identify objectives, create content strategies and take customer relationships to the next level. Washburn says she can jump in to craft messaging, tweak and organize concepts, and get points across through the most cost-effective and efficient communication channel. Whatever stage a company is at with a project—be it a blank slate or communications in process—she's there to help.
"I realized that many small or local businesses don't have anyone doing marketing for them," says Washburn. "So while they may be doing great things and making great products, no one really know about the value of what they're providing."
Rough Draft Solutions has worked with about 25 clients including engineering firms, insurance agents, financial advisers, web and graphic designers, health care organizations and city administrators. In each instance, Washburn sits down to tailor solutions through a content-marketing toolbox that includes blog and web posts, newsletters, press releases, social media, and internal communications.
Washburn breaks her services into three key phases: strategizing, creating and polishing. She says she firmly believes that there is no one-size-fits-all marketing tactic or plan, and adds that she can jump in at any point of the process.
"We're specialists in helping businesses communicate in authentic and engaging ways," says Washburn. "Anything that has to do with writing, we'll do it."
While currently a one-person shop, Washburn plans to take Rough Draft Solutions to the next level. She's currently looking to hire interns over the summer and to build a for-credit internship program.
Sources: Amanda Washburn, Rough Draft Solutions
Writer: Ann Kammerer, News Editor
Capital Gains "is an online magazine and web site showcasing the growth and investments transforming the Lansing region. Capital Gains tells the story of the city's entrepreneurs, investments, neighborhoods, and arts and culture with the latest development and jobs news in the Lansing area. Featuring original stories and photography, Capital Gains will have you seeing the Capital City differently."
If you're interested in boosting your content marketing strategies, Rough Draft Solutions has your back!