Creating new and fresh content is essential to making your marketing and communication efforts successful. You want your content to be engaging and enjoyable for your customers. By writing your own content, you are providing your customers with true value and allowing them to view your company as a resource. As writing takes a great amount of effort and time, how do you know it is worth it?
In today's post, we will focus on 4 ways you can produce content that your customers will value and that will ultimately leave your business looking more professional.
Make it clear
Your writing should be written with your audience in mind. As you write your content, ask yourself, will the reader be able to quickly understand the message and grasp the value of what you are sharing? If they have to read the text twice, it is not clear enough. Make sure that your grammar is correct and your sentences flow well. If your audience is not as technical as you are, make sure to write in a manner that leaves them craving more information, instead of leaving them confused and frustrated. Writing an informative and polished piece will make your customers feel satisfied and give your company more credibility.
Any content that you publish needs to be consistent with the values, priorities and direction of your company. Use a similar voice and tone for all of your writing and be sure to double check for inconsistencies between your messages. Anything written should uphold your branding standards and should also match the look and feel of your company's graphic style. While introducing new ideas and styles can be good, you do not want to confuse your audience about who your company is and what you stand for.
Keep it focused
When trying to showcase your company's qualities and unique value, it is easy to make exaggerated and vague comments. Instead of getting lost in a sea of generalities, focus in on the specific details that are unique to your company. Rather than trying to list out all of the benefits your company in one marketing piece, dig in and share the details of a single unique differentiator and share a specific success story on a regular basis. This will provide more value to your customer and will more effectively communicate your company's identity.
Ask a third party to review
Spellcheck isn't always as dependable as we think it is. Even while proofreading your own content, you can still miss errors you have made. This is why it is highly recommended to ask a colleague to review your writing before publishing. Getting a pair of fresh eyes to read your content will be helpful in catching errors and hearing an honest opinion. Having a friend who is not in your industry review your writing may also help you uncover confusing or misleading statements.
We hope these tips will help you create professional, clean, and clear content. What are your favorite editing tips?
Here is a fun and helpful article about what you should do if you are feeling stuck when trying to write and are in need of an idea-boost.
If you want to talk content strategy about your business, we can help!